Marketing Magic

It’s an unlikely success story – almost like a fairy tale. If you pitched it as a movie plot the producers would tell you it’s not realistic. It goes something like this: You start making handcrafted paper products in your basement and they’re a huge hit at the art fairs and the next thing you know you need a larger working space for your wholesale operation, so you rent a building in a sleepy little town. Next, you pop a little retail space and counter in the front of the building, just to make a little extra cash to pay the building rent.

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